W. Duke, Sons & Co. Advertising Materials, 1880-1910

Tobacco trading cards, albums, and other advertising collectibles from the W. Duke Sons & Co., Liggett & Myers, American Tobacco, and other tobacco companies.More »

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Woman with fishing pole. dscsi04079
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A Short History of Gen. Mc.Clellan dscsi02429
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High and Lofty Tumbler. dscsi02616
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Henry uses water can to water man's head as old... dscsi03423
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Andrew Jackson. dscsi02126
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Costumes of all Nations, published by W. Duke,... dscsi05001
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An old Fox dscsi02404
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Honey Mellody, 17 dscsi03031
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Benj. Franklin. dscsi02127
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Canada Flag Pinback. dscsi06004

About the Digital Collection

Between 1875 and the 1940s, cigarette companies often included collectible trading cards with their packages of cigarettes. Cigarette card sets document popular culture from the turn of the century, often depicting the period’s actresses, costumes, and sports, as well as offering fascinating insights into mainstream American humor and cultural norms. The W. Duke, Sons & Co. digital collection features over 1800 individual cigarette cards, as well as two large scrapbooks that contain several hundred additional cards. The collection also includes images of other tobacco advertising ephemera such as pins, tobacco tags, silk, and souvenir albums. Companies represented here include W. Duke, Sons & Co., Allen & Ginter, Kinney Bros. Co., Liggett & Myers, and others.

Some materials and descriptions may include offensive content. More info

Adopted in honor of Sara H. Brandaleone WC’65, P’03, P’07, a Duke and Durham fan, for her remarkable service to the Library Advisory Board 1997 – 2019.

Source Collection

This digital collection comprises selected materials from the following archival collection at David M. Rubenstein Rare Book & Manuscript Library:

W. Duke, Sons & Co. records and advertising materials 1876-1953

Collection #RL.00327 | 6.5 Linear Feet; 4000 Items

W. Duke, Sons & Co. was a tobacco manufacturer founded by Washington Duke in 1881. His son, James B. Duke, later became president of the American Tobacco Company. Collection comprises a volume containing meeting minutes for shareholders and the Board of Directors, 1885-1891, along with a volume of company costs and expenses, 1909-1953. There are also advertising materials dated 1876-1904, including trading cards, albums, and other advertising collectibles from the W. Duke Sons & Co., Liggett & Myers, American Tobacco, and other tobacco companies.

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