P&G: Ivory Snow, 1960s
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| (dog growls) | 0:00 | |
| Announcer | Puzzled boy? | |
| Well, this baby's diapers were washed in Ivory Snow | 0:02 | |
| and Ivory Snow makes diapers behave like they've been | 0:05 | |
| (twinkling) | 0:08 | |
| sprinkled with baby powder. | 0:09 | |
| It makes them baby powder safe. | 0:10 | |
| You see Ivory Snow makes every fiber so soft and smooth, | 0:12 | |
| it helps protect against diaper irritation, | 0:16 | |
| like baby powder. | 0:19 | |
| Something detergents just can't do. | 0:20 | |
| Mothers, make your baby's diapers | 0:22 | |
| (twinkling) | 0:24 | |
| baby powder safe. | 0:25 | |
| Wash them in Ivory Snow. | 0:27 |
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