AdViews

Thousands of television commercials created or collected by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency, dated 1950s - 1980s.More »

About the Digital Collection

Browse this collection: https://library.duke.edu/digitalcollections/adviews

The AdViews digital collection provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s. All of the commercials held in the DMB&B Archives will be digitized, allowing students and researchers access to a wide range of vintage brand advertising from the first four decades of mainstream commercial television.

AdViews is a collaborative project between the Digital Collections Program and the Hartman Center for Sales, Advertising & Marketing History, as well as a number of other groups, at Duke University.

Archival boxSource Collection

This digital collection comprises selected materials from the following archival collection at David M. Rubenstein Rare Book & Manuscript Library:

D'Arcy Masius Benton & Bowles Archives 1929-1995 and undated

Collection #RL.00314 | 152 Linear Feet; 30,220 Items

ABSTRACT
The Archives document the history of Benton & Bowles advertisements; the merger of the D'Arcy MacManus Masius and Benton & Bowles companies; the early careers of William Benton and Atherton W. Hobler; research and publication about the history of Benton & Bowles; employee training, recruitment, and management; corporate publications; and marketing research. Includes material from three companies: D'Arcy Masius Benton & Bowles, Benton & Bowles, and D'Arcy MacManus Masius. Specific formats include memoranda; correspondence; reports; corporate publications, such as house organs, research reports, manuals, credentials, and employee reference material; press releases and a press book; speeches; clippings; photographs in color and black-and-white, and negatives; films and DVDs of advertisements; book manuscripts; audio tapes; financial papers; and a scrapbook. Clients represented in the Advertisements Series include the Procter & Gamble Company, General Foods Corporation, Allied Chemical Corporation, Avco Corporation, Colgate Palmolive Co., Florida Citrus Commission, International Business Machines Corporation, and West Point Pepperell. The unprocessed addition (554 items, dated ca. 1950s-1980s) comprises 16-mm film reels of commercials. Brand names and clients include Crest, Post cereals, Scope, Yardley, Hardees, Grape Nuts, Hasbro, and Pampers. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History. (01-103).

Collection Guide »


From Our Blog

‘Tis the Season for New Beginnings

by Brittney Rankins almost 2 years ago

New Additions Brief summaries of articles pulled from a future digitized issue published by The Chronicle, as part of the 1990s Duke Chronicle Digitization Project The time has come for the temperature to drop, decadent smells to waft through the air, and eyes become tired and bloodshot. Yep, it’s exam week here at Duke! As students fill up every room, desk … Continue reading ‘Tis the Season for New Beginnings

Digital Dogs

by Cory Lown about 4 years ago

More Posts About This Collection

The preservation of the Duke University Libraries Digital Collections and the Duke Digital Repository programs are supported in part by the Lowell and Eileen Aptman Digital Preservation Fund