Maxwell House: Instant Maxwell House Coffee, 1950s-1960s
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| (Drum music) | 0:03 | |
| Announcer | Coffee beans roasting. | 0:10 |
| Here they come, smoking hot from the roaster. | 0:18 | |
| This is the moment when coffee beans | 0:22 | |
| are at their freshest, bursting with flavor. | 0:24 | |
| And we've captured this taste in new Instant Maxwell House. | 0:27 | |
| New Instant Maxwell House with the flavor of coffee beans, | 0:31 | |
| still warm from roasting. | 0:34 | |
| Now flavor buds are made as soon as the coffee beans | 0:37 | |
| come fresh hot from the roaster. | 0:41 | |
| So that full rich warm bean flavor comes through to you | 0:45 | |
| for the freshest tasting coffee yet. | 0:48 | |
| The flavor of coffee beans, still warm from roasting. | 0:51 | |
| Get new Instant Maxwell House. | 0:56 |
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