Maxwell House: Instant Maxwell House Coffee, 1950s-1960s
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| Narrator | When does coffee taste best to you? | 0:02 |
| That first cup in the morning? | 0:05 | |
| That sociable cup with friends? | 0:08 | |
| Or the one you linger over in the evening? | 0:10 | |
| No matter when coffee tastes best, | 0:13 | |
| now instant Maxwell House makes it taste better | 0:16 | |
| with a great new, fresher flavor. | 0:19 | |
| The flavor of coffee beans still warm from roasting. | 0:21 | |
| Coffee beans fresh hot from the roaster. | 0:27 | |
| This is the moment when coffee beans are at their freshest | 0:30 | |
| bursting with full, rich flavor. | 0:33 | |
| Now we've caught this taste, | 0:36 | |
| the flavor of coffee beans still warm from roasting | 0:38 | |
| in new instant Maxwell House. | 0:42 | |
| Now the freshest tasting coffee, | 0:45 | |
| because it's made from coffee beans | 0:47 | |
| as soon as they come fresh, hot from the roaster. | 0:49 | |
| Reach for new instant Maxwell House | 0:53 | |
| in the jar with the stars on top. | 0:56 |
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