Medicine and Madison Avenue

About 600 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States. More »

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An old family friend in a new form --... MM0169
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For Their Protection Mercurochrome MM0189
View the highlight item: "My doctor prefers St. Joseph Aspirin For...
"My doctor prefers St. Joseph Aspirin For... MM0447
View the highlight item: They're both in the swim today...
They're both in the swim today... MM0238
View the highlight item: When a young lad dreams of manhood...
When a young lad dreams of manhood... MM0462
View the highlight item: Summertime...First Aid Time
Summertime...First Aid Time MM0444

About the Digital Collection »

This collection explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the latter is colloquially termed. It presents images and information for approximately 600 health-related advertisements printed in newspapers and magazines. These ads illustrate the variety and evolution of marketing images from the 1910s through the 1950s. The collection represents a wide range of products such as cough and cold remedies, laxatives and indigestion aids, and vitamins and tonics, among others. The majority of images in MMA are from the "Competitive Advertisements Collection" (Pre-1955 files) within the J. Walter Thompson Company Archives.

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Some materials and descriptions may include offensive content. More info

Adopted by Tim McGeary in honor of Barbara McGeary

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