Medicine and Madison Avenue

About 600 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States. More »

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For Their Protection Mercurochrome MM0189
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The Power of Sympathy MM0190
View the highlight item: "My doctor prefers St. Joseph Aspirin For...
"My doctor prefers St. Joseph Aspirin For... MM0447
View the highlight item: Listerine-your "second best" friend when Sore...
Listerine-your "second best" friend when Sore... MM0617
View the highlight item: They're both in the swim today...
They're both in the swim today... MM0238
View the highlight item: "I Was A Hitch Hiker On The Highway of Love"
"I Was A Hitch Hiker On The Highway of Love" MM0673

About the Digital Collection »

This collection explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the latter is colloquially termed. It presents images and information for approximately 600 health-related advertisements printed in newspapers and magazines. These ads illustrate the variety and evolution of marketing images from the 1910s through the 1950s. The collection represents a wide range of products such as cough and cold remedies, laxatives and indigestion aids, and vitamins and tonics, among others. The majority of images in MMA are from the "Competitive Advertisements Collection" (Pre-1955 files) within the J. Walter Thompson Company Archives.

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Some materials and descriptions may include offensive content. More info

Adopted by Tim McGeary in honor of Barbara McGeary

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