J. Walter Thompson Ford Motor Co. Advertisements, 1944-2001

Advertisements created by the J. Walter Thompson advertising agency for Ford Motor Company’s lines of consumer and commercial vehicles, tractors, auto parts, and dealerships. More »

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Ford's out Front in town...and country! jwtad020011070
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6 a.m. Thunderbird time jwtad160060110
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Those aren't loving cups, Old Buddy! jwtad370030040
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Power that pur-r-r-r-s when the going gets tough! jwtad160020120
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The '49 Ford's out Front...the fine car of its... jwtad060010160
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Introducing Ranchero / 77. For the man in charge. jwtad420010030

About the Digital Collection

This collection represents advertisements in multiple formats created by the J. Walter Thompson advertising agency for Ford Motor Company's lines of cars, trucks, vans, and SUVs; Ford Farming line of tractors; Genuine Ford Parts; and dealerships and automotive services from 1945 through 2001. A majority of the collection consists of magazine and newspaper advertisements but there are examples of promotional literature, outdoor advertising, and insertion scheduled for scattered years. Noteworthy automobile launches include the redesigned 1949 Ford, Thunderbird, Mustang, Taurus, Explorer, Ranger, and Escort. The collection also includes many examples of several well-known Ford campaigns such as "There's a Ford in Your Future," the Peanuts campaign for the Falcon, "Built Ford Tough," and "Have you Driven a Ford Lately?"

Archival boxSource Collection

This digital collection comprises selected materials from the following archival collection at David M. Rubenstein Rare Book & Manuscript Library:

J. Walter Thompson Company. Domestic Advertisements collection 1875-2001 and undated, bulk 1920s-1990s

Collection #RL.00687 | 360 Linear Feet; 300,000 Items

ABSTRACT
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Domestic Advertisements were collected from JWT offices in the United States, primarily from New York, Chicago and Detroit.

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