About the Digital Collection
This collection represents advertisements in multiple formats created by the J. Walter Thompson advertising agency for Ford Motor Company's lines of cars, trucks, vans, and SUVs; Ford Farming line of tractors; Genuine Ford Parts; and dealerships and automotive services from 1945 through 2001. A majority of the collection consists of magazine and newspaper advertisements but there are examples of promotional literature, outdoor advertising, and insertion scheduled for scattered years. Noteworthy automobile launches include the redesigned 1949 Ford, Thunderbird, Mustang, Taurus, Explorer, Ranger, and Escort. The collection also includes many examples of several well-known Ford campaigns such as "There's a Ford in Your Future," the Peanuts campaign for the Falcon, "Built Ford Tough," and "Have you Driven a Ford Lately?"
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Source Collection
This digital collection comprises selected materials from the following archival collection at David M. Rubenstein Rare Book & Manuscript Library:
J. Walter Thompson Company. Domestic Advertisements collection 1875-2001 and undated, bulk 1920s-1990s
Collection #RL.00687 | 360 Linear Feet; 300,000 Items
ABSTRACT
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Domestic Advertisements were collected from JWT offices in the United States, primarily from New York, Chicago and Detroit.
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