Resource of Outdoor Advertising Descriptions (ROAD)

A portal to more than 30,000 images of outdoor advertisements from five different source collections.More »

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Taste the World's Finest Hops AAA7529
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Switch to ELECTRIC COOKING. Kitchen Proved! AAA4497
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More for your money. General Electric Factory... AAA1979
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...And to All a Quick Bite! AAA7325

About the Digital Collection »

The Resource of Outdoor Advertising Descriptions 2.0 (ROAD 2.0) project comprises images related to outdoor advertising from the twentieth century. It originated as a metadata-only database in 2003, funded by an grant from the National Endowment for the Humanities. Later, using a grant from the National Historical Publications and Records Commission (NHPRC), Duke University Libraries digitized many of the images described in the original database. The digitized version of the collection launched in spring 2011 with over 22,000 items selected from four archival collections: the Outdoor Advertising Association of America (OAAA) Archives, the OAAA Slide Library, and the papers of prominent outdoor advertising figures John Paver and John Brennan. A fifth collection, the R.C. Maxwell Company Records, was digitized as a complement to the NHPRC grant-funded collection, and was added to the ROAD installation later in summer 2011. ROAD 2.0 is now a portal to over 31,000 outdoor advertising images.

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Adopted by Fletcher Family Foundation in honor of Nancy Fletcher

From Our Blog

Digital Dogs

by Cory Lown over 6 years ago

In a recent feature on their blog, our colleagues at NCSU Libraries posted some photographs of dogs from their collections. Being a person generally interested in dogs and old photographs, I became curious where dogs show up in Duke’s Digital Collections. Using very unsophisticated methods, I searched digital collections for “dogs” and thought I’d share … Continue reading Digital Dogs

The preservation of the Duke University Libraries Digital Collections and the Duke Digital Repository programs are supported in part by the Lowell and Eileen Aptman Digital Preservation Fund