Resource of Outdoor Advertising Descriptions (ROAD)

A portal to more than 30,000 images of outdoor advertisements from five different source collections.More »

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ELECTRIC POWER Has Gone To War. Back Our Boys With Bonds AAA4479
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BUY U.S. WAR SAVINGS BONDS & STAMPS NOW AAA0358
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Camel cigarettes, Kool cigarettes (2... XXX3068
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CAMEL FILTERS. THEY'RE NOT FOR EVERYBODY. AAA1645
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GAS for modern living AAA0629

About the Digital Collection »

Search this collection: https://library.duke.edu/digitalcollections/outdooradvertising

The Resource of Outdoor Advertising Descriptions 2.0 (ROAD 2.0) project comprises images related to outdoor advertising from the twentieth century. It originated as a metadata-only database in 2003, funded by an grant from the National Endowment for the Humanities. Later, using a grant from the National Historical Publications and Records Commission (NHPRC), Duke University Libraries digitized many of the images described in the original database. The digitized version of the collection launched in spring 2011 with over 22,000 items selected from four archival collections: the Outdoor Advertising Association of America (OAAA) Archives, the OAAA Slide Library, and the papers of prominent outdoor advertising figures John Paver and John Brennan. A fifth collection, the R.C. Maxwell Company Records, was digitized as a complement to the NHPRC grant-funded collection, and was added to the ROAD installation later in summer 2011. ROAD 2.0 is now a portal to over 31,000 outdoor advertising images.

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The preservation of the Duke University Libraries Digital Collections and the Duke Digital Repository programs are supported in part by the Lowell and Eileen Aptman Digital Preservation Fund