Half the Calories. All the Taste. Naturally!

Item Info

Title:
Half the Calories. All the Taste. Naturally!
Headline:
Half the Calories. All the Taste. Naturally!
Date:
1970? to 1979?
Description:
Billboard features image of a can/glass of Pabst to the right of the headline.
Company:
Pabst
Placement Company:
Foster & Kleiser
Product:
Pabst Extra Light Beer
Subject:
Beverages
Setting:
Urban setting
Medium:
billboards (site elements)
Format:
Tone:
Color
Rights Note:
Most of the advertisements digitized as part of the the ROAD: Resource of Outdoor Advertising Descriptions Project were published after 1923. Therefore, the majority of advertisements represented in this resource are not in the public domain. The advertisements may be used by anyone for research, teaching, private study, or general interest. For any other uses of these advertisements please see our page on copyright and citations https://library.duke.edu/rubenstein/research/citations-and-permissions.
Digital Collection:
Resource of Outdoor Advertising Descriptions (ROAD)
Source Collection:
Outdoor Advertising Association of America (OAAA) Archives, 1885-2019 and undated
Identifier:
  • oaaaarchives
  • duke:216607
  • AAA7319
  • ark:/87924/r3348gg7k
  • 5d0f6580-8e25-439f-bfcb-74f59c52a3b3
Permalink:
https://idn.duke.edu/ark:/87924/r3348gg7k
Sponsor:
Adopted by Fletcher Family Foundation in honor of Nancy Fletcher