New Michelob Light. Good Taste Runs in the Family

Item Info

Title:
New Michelob Light. Good Taste Runs in the Family
Headline:
New Michelob Light. Good Taste Runs in the Family
Date:
1970? to 1979?
Description:
Billboard features image of two bottles--Micheob and Mich. Light. Headline on left and right.
Company:
Michelob
Placement Company:
Foster & Kleiser
Product:
Michelob Light Beer
Subject:
Beverages
Setting:
Urban setting
Medium:
billboards (site elements)
Format:
Tone:
Color
Rights Note:
Most of the advertisements digitized as part of the the ROAD: Resource of Outdoor Advertising Descriptions Project were published after 1923. Therefore, the majority of advertisements represented in this resource are not in the public domain. The advertisements may be used by anyone for research, teaching, private study, or general interest. For any other uses of these advertisements please see our page on copyright and citations https://library.duke.edu/rubenstein/research/citations-and-permissions.
Digital Collection:
Resource of Outdoor Advertising Descriptions (ROAD)
Source Collection:
Outdoor Advertising Association of America (OAAA) Archives, 1885-2019 and undated
Identifier:
  • oaaaarchives
  • duke:216603
  • AAA7315
  • ark:/87924/r3251fj8x
  • 2871d7ce-a45e-46ed-8aa7-ad965c073273
Permalink:
https://idn.duke.edu/ark:/87924/r3251fj8x
Sponsor:
Adopted by Fletcher Family Foundation in honor of Nancy Fletcher