The rich low 'tar.' Rich Lights from Viceroy

Item Info

Title:
The rich low 'tar.' Rich Lights from Viceroy
Headline:
The rich low 'tar.' Rich Lights from Viceroy
Date:
November 6, 1979
Description:
Image of pack of cigarettes extends beyond the top border of the billboard. Duplicate negative: AAA4274.
Company:
Viceroy
Placement Company:
Foster & Kleiser
Product:
Subject:
Consumer Goods & Services
Setting:
Rural setting
Medium:
billboards (site elements)
Format:
Tone:
Black & White
Rights Note:
Most of the advertisements digitized as part of the the ROAD: Resource of Outdoor Advertising Descriptions Project were published after 1923. Therefore, the majority of advertisements represented in this resource are not in the public domain. The advertisements may be used by anyone for research, teaching, private study, or general interest. For any other uses of these advertisements please see our page on copyright and citations https://library.duke.edu/rubenstein/research/citations-and-permissions.
Digital Collection:
Resource of Outdoor Advertising Descriptions (ROAD)
Source Collection:
Outdoor Advertising Association of America (OAAA) Archives, 1885-2023
Identifier:
  • oaaaarchives
  • duke:213764
  • AAA4273
  • ark:/87924/r31c1tf8w
  • 435ef444-97ba-4191-87ee-4b9fe3cd65bd
Permalink:
https://idn.duke.edu/ark:/87924/r31c1tf8w
Sponsor:
Adopted by Fletcher Family Foundation in honor of Nancy Fletcher