Medicine and Madison Avenue

About 600 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.More »

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For Their Protection Mercurochrome MM0189
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Give your teeth Gum Line Protection! MM0337
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This can't be Lifebuoy... MM0298
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They're both in the swim today... MM0238
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How You Can Lose Weight -and Eat All You Want! MM0720
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Listerine-your "second best" friend when Sore... MM0617

About the Digital Collection »

This collection explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the latter is colloquially termed. It presents images and information for approximately 600 health-related advertisements printed in newspapers and magazines. These ads illustrate the variety and evolution of marketing images from the 1910s through the 1950s. The collection represents a wide range of products such as cough and cold remedies, laxatives and indigestion aids, and vitamins and tonics, among others. The majority of images in MMA are from the "Competitive Advertisements Collection" (Pre-1955 files) within the J. Walter Thompson Company Archives.

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Some materials and descriptions may include offensive content. More info

Adopted by Tim McGeary in honor of Barbara McGeary

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As our long-term readers of Bitstreams will attest, the Duke Digital Collections program has an established and well-earned reputation as a trailblazer when it comes to introducing new technologies, improved user interfaces, high definition imaging, and other features that deliver digital images with a beauty and verisimilitude true to the originals held by the David … Continue reading A New Dimension for Duke’s Digital Collections

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