Federal Trade Commission complaint against The Fleischmann Company

Item Info

Title:
Federal Trade Commission complaint against The Fleischmann Company
Headline:
Federal Trade Commission complaint against The Fleischmann Company
Date:
1931
Description:
Document date is November 20, 1931. Complaint filed by Federal Trade Commission against Fleischmann's Yeast and its parent company Standard Brands Incorporated, for using deceptive advertising methods in its "Yeast for Health" campaign. Main focus of complaint is on payment of money to obtain testimonials; also photographing consumers in settings unlike their usual environments. FTC charges that these methods tend to overstate value of product and thus unfairly divert trade from competitors.
Company:
J. Walter Thompson Company
Product:
Fleischmann's Yeast
Subject:
Supplementary Documents
Publication:
Federal Trade Commission, Docket Section, Docketed Case Files, No. 1989
Format:
Type:
Still Image
Digital Collection:
Medicine and Madison Avenue
Identifier:
  • duke:340868
  • MM1160
  • ark:/87924/r4z89340z
  • 71cd231b-114d-4a89-a8f8-3c83dde497a6
Permalink:
https://idn.duke.edu/ark:/87924/r4z89340z
Sponsor:
Adopted by Tim McGeary in honor of Barbara McGeary