About the Digital Collection
This collection represents advertisements in multiple formats created by the J. Walter Thompson advertising agency for Ford Motor Company's lines of cars, trucks, vans, and SUVs; Ford Farming line of tractors; Genuine Ford Parts; and dealerships and automotive services from 1945 through 2001. A majority of the collection consists of magazine and newspaper advertisements but there are examples of promotional literature, outdoor advertising, and insertion scheduled for scattered years. Noteworthy automobile launches include the redesigned 1949 Ford, Thunderbird, Mustang, Taurus, Explorer, Ranger, and Escort. The collection also includes many examples of several well-known Ford campaigns such as "There's a Ford in Your Future," the Peanuts campaign for the Falcon, "Built Ford Tough," and "Have you Driven a Ford Lately?"
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Source Collection
This digital collection comprises selected materials from the following archival collection at David M. Rubenstein Rare Book & Manuscript Library:
J. Walter Thompson Company. Domestic advertisements, part 1 1875-2001 and undated, bulk 1920s-1990s
Collection #RL.00687 | 362.0 Linear Feet
ABSTRACT
Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The domestic advertisements collection consists of print advertisements created by the U.S. offices of the J. Walter Thompson Company (JWT), in a variety of formats: magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, and small number of sketches for outdoor advertising installations. Some advertisements are accompanied by insertion schedules that provide the dates and names of the magazines or newspapers in which the advertisement appeared. Advertisements sometimes feature work from artists including Charles Schulz and Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
The preservation of the Duke University Libraries Digital Collections and the Duke Digital Repository programs are supported in part by the Lowell and Eileen Aptman Digital Preservation Fund
