J. Walter Thompson Ford Motor Co. Advertisements, 1944-2001

Advertisements created by the J. Walter Thompson advertising agency for Ford Motor Company’s lines of consumer and commercial vehicles, tractors, auto parts, and dealerships. More »

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A wonderful new world of Fords for '60 jwtad230030070
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Ford for '69-it's the going thing! jwtad370020010
View the highlight item: Introducing Ranchero / 77. For the man in charge.
Introducing Ranchero / 77. For the man in charge. jwtad420010030
View the highlight item: Power that pur-r-r-r-s when the going gets tough!
Power that pur-r-r-r-s when the going gets tough! jwtad160020120
View the highlight item: Ford's all-new Bronco!
Ford's all-new Bronco! jwtad350010960
View the highlight item: The all-new Ford Windstar.
The all-new Ford Windstar. jwtad490010310

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About the Digital Collection

This collection represents advertisements in multiple formats created by the J. Walter Thompson advertising agency for Ford Motor Company's lines of cars, trucks, vans, and SUVs; Ford Farming line of tractors; Genuine Ford Parts; and dealerships and automotive services from 1945 through 2001. A majority of the collection consists of magazine and newspaper advertisements but there are examples of promotional literature, outdoor advertising, and insertion scheduled for scattered years. Noteworthy automobile launches include the redesigned 1949 Ford, Thunderbird, Mustang, Taurus, Explorer, Ranger, and Escort. The collection also includes many examples of several well-known Ford campaigns such as "There's a Ford in Your Future," the Peanuts campaign for the Falcon, "Built Ford Tough," and "Have you Driven a Ford Lately?"

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Source Collection

This digital collection comprises selected materials from the following archival collection at David M. Rubenstein Rare Book & Manuscript Library:

J. Walter Thompson Company. Domestic advertisements, part 1 1875-2001 and undated, bulk 1920s-1990s

Collection #RL.00687 | 362.0 Linear Feet

ABSTRACT
Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The domestic advertisements collection consists of print advertisements created by the U.S. offices of the J. Walter Thompson Company (JWT), in a variety of formats: magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, and small number of sketches for outdoor advertising installations. Some advertisements are accompanied by insertion schedules that provide the dates and names of the magazines or newspapers in which the advertisement appeared. Advertisements sometimes feature work from artists including Charles Schulz and Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Title:
J. Walter Thompson Ford Motor Co. Advertisements, 1944-2001
Description:
This collection represents advertisements in multiple formats created by the J. Walter Thompson advertising agency for Ford Motor Company's lines of cars, trucks, vans, and SUVs; Ford Farming line of tractors; Genuine Ford Parts; and dealerships and automotive services from 1945 through 2001. A majority of the collection consists of magazine and newspaper advertisements but there are examples of promotional literature, outdoor advertising, and insertion scheduled for scattered years. Noteworthy automobile launches include the redesigned 1949 Ford, Thunderbird, Mustang, Taurus, Explorer, Ranger, and Escort. The collection also includes many examples of several well-known Ford campaigns such as "There's a Ford in Your Future," the Peanuts campaign for the Falcon, "Built Ford Tough," and "Have you Driven a Ford Lately?"
Abstract:
Advertisements created by the J. Walter Thompson advertising agency for Ford Motor Company’s lines of consumer and commercial vehicles, tractors, auto parts, and dealerships.
Source Collection:
J. Walter Thompson Company. Domestic advertisements, part 1, 1875-2001 and undated, bulk 1920s-1990s
Identifier:
jwtdomesticads; duke:105779; jwtfordmotorads; ark:/87924/r37p8v01q; 300346a8-77ac-440b-a9af-667d5d61d248
Permalink:
https://idn.duke.edu/ark:/87924/r37p8v01q
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