J. Walter Thompson Company. Sidney Ralph Bernstein Company History Files, 1873-1964, bulk 1963-1964

Source Collection

This digital collection comprises selected materials from the following archival collection at David M. Rubenstein Rare Book & Manuscript Library:

J. Walter Thompson Company. Sidney Ralph Bernstein company history files 1873-1964, bulk 1963-1964

Collection #RL.00667 | 4.0 Linear Feet

ABSTRACT
Sidney Ralph Bernstein (1907-1993) was an editor and publisher who worked in a number of positions with Crain Communications, serving as President in the 1960s and 1970s. The collection represents a commemorative history project for the J. Walter Thompson Company's centennial anniversary in 1964. The history was not published. The collection consists of research files created or compiled by Sidney Ralph Bernstein and his research assistant Marianne Keating and include transcripts of interviews; notes and excerpts copied from publications, facsimile copies, correspondence, and printed material; correspondence and memoranda; manuscripts; speeches; indexes; clippings; lists; and chronologies. The collection documents the history of J. Walter Thompson Company through printed materials as well as personal reminiscences, recollections, and evaluations of the company by its executives and other employees. Topics include agency management; agency activities during World War II; and women in the advertising industry. Executives represented in the collection include: James Walter Thompson, founder of the company; Stanley Resor, Thompson's successor as president; Denis Lanigan; Howard Henderson; Norman Strouse; Ruth Waldo; and Sam Meek. Client companies featured in the files include Chesebrough-Pond's; Kodak; Kraft; Pan Am; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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