William H. Helfand Collection of Advertising Postcards, 1978-2000 and undated

Source Collection

This digital collection comprises selected materials from the following archival collection at David M. Rubenstein Rare Book & Manuscript Library:

William H. Helfand Collection of Advertising Postcards 1978-2000 and undated

Collection #RL.00526 | 1 Linear Feet; 534 Items

Collector and scholar of medical and pharmaceutical advertising, and advertising Go Cards. Collection contains primarily advertising postcards (500 items, 1999-2000), mainly for clothing, entertainment, and alcoholic beverages, but also promoting AIDS awareness, AIDS drugs, and safe sex. The collection includes 5 handmade AIDS awareness cards from Burkina Faso; advertising cards for phone sex lines, 1978-1992; and 5 papers by Helfand on medical and pharmaceutical advertising. A copy of M. Rickard's ENCYCLOPEDIA OF EPHEMERA was removed from the collection and cataloged separately. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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