Emergence of Advertising in America: 1850-1920

Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States. More »

Browse all 3,186 Items
View the feature item
Jell-O: America's Most Famous Dessert CK0029
View the feature item
Old North State Cigarettes D0308
View the highlight item
Hoover, Calhoun & Co. A0163
View the highlight item
How to keep you face looking cool and fresh P0048
View the highlight item
The Package of the Future J0049
View the highlight item
The Hamilton Watch: The Rail Road Timekeeper of... A0499

About the Digital Collection »

This collection presents over 3,300 items relating to the early history of advertising in the United States. The materials, drawn from the David M. Rubenstein Rare Book & Manuscript Library at Duke University, provide a significant and informative perspective on the early evolution of this most ubiquitous feature of modern American business and culture. The project was made possible by grant funding to Duke University from the 1998 Library of Congress/Ameritech National Digital Library Competition.

Read More »


From Our Blog

Who, Why, and What:  the three W’s of the Duke Digital Collections Mini-Survey

by Molly Bragg over 2 years ago

My colleague Sean wrote two weeks ago about the efforts a group of us  in the library are making towards understanding the scholarly impacts of Duke Digital Collections.  In this post, I plan to continue the discussion with details about the survey we are conducting as well as share some initial results. After reviewing the … Continue reading Who, Why, and What:  the three W’s of the Duke Digital Collections Mini-Survey

More Posts About This Collection

The preservation of the Duke University Libraries Digital Collections and the Duke Digital Repository programs are supported in part by the Lowell and Eileen Aptman Digital Preservation Fund