Product: Advertising / Emergence of Advertising in America: 1850-1920 / Duke Digital Repository

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1. The long way round

2. Keeping up the pace -

3. Whistler's "Mother" -

4. Why 75% of insurance men fail

5. A "Flyer" For Advertisers.

6. England and America are facing their greatest opportunity

7. Seven important markets of Europe are buying American products

8. For Every Dollar Spent 20 years ago - three dollars are spent to-day

9. 150,000,000 People

10. ...in the cluttered kitchen, - in the muddy barnyard

11. Europe is Buying Today

12. Europe is Buying Today

13. Paris finds Charlie Chaplin as irresistible as does St. Louis

14. Products that every American woman asks for

15. Names that are known in every American Home

16. If your Buyers were all mechanical experts

17. Seven billion dollars' worth of textile products are sold very year

18. The Same Appeal

19. The clown's competition

20. The Old World

21. Twenty leading names on grocers' shelves

22. 70% of America's leading advertisers

23. The Edge of the Circle

24. Where the future of Commerce lies

25. Girders that fit

26. The Pacific Coast - outstripping all other markets in growth

27. An unseen difference brought to light

28. Which magazines

29. Keeping up the pace-

30. A new pioneering job in the railroad world

31. Technical Advantages expressed in simple terms

32. Freezing your business to Death

33. Selling through grocery stores

34. What interests the business man?

35. Could you increase sales by concentrating on one brand?

36. Selling through department stores and specialty shops

37. A line with two names and five distinct markets

38. Banks - Railroads - Governments - why not the insurance world?

39. 12 salesmen for 16 days: 2,780 additional retail outlets secured

40. Why 85% refused to sell insurance

41. Reaching America's youngest and most critical buyer...

42. Where advertising gets the introduction - but personal selling must consummate the sale

43. Then occasionally by a few - Now a habit of the nation

44. Selling through department stores and specialty shops

45. What percentage of the possible sales of your product are you getting?

46. Selling through drug stores

47. In one issue a characteristic showing

48. "You taught the American people to wear rubber heels"

49. Changing the summer footwear of the nation

50. To Americans who advertise abroad -

51. Expanding a market by developing a new channel of distribution

52. When the Man in the Family Buys

53. "The backward art of spending"

54. A campaign that roused public officials to a long-standing menace

55. Line reduced from 73 products to 7 --- volume trebled

56. Can non-competitive selling win out in a competitive field?

57. Long standing limits on volume removed - entire field expanded

58. The most important book for Sales Executives published in years

59. 32 sales per clerk per hour

60. New national business built from an obscure profession

61. How an improvement in design created basic sales difficulties

62. Guiding human decisions

63. When the big order depends on executives who are beyond reach

64. A time rich in opportunities for those with the vision to grasp them

65. Found! 10,000,000 new buyers for an old product

66. $140,000 retail shoe business built in one year

67. Four art directors, twenty-three artists--an index of six hundred outside artists.

68. Large Scale Selling

69. The most complex market in the world - and the simplest...

70. Trade-Paper Copy That Helped Oversell a Factory

71. 37 Companies in 1869 15 Companies in 1914

72. What's in a lump of Coal?

73. Every adult American a customer - but when?

74. Sales-plan fixes Production Costs

75. Inventor's Analysis of Consumer Needs Now Forms Basis for Copy Plan

76. Slow sales for three years--- oversold in four weeks

77. Is there news in shaving soap?

78. 100,000,000 people - yet supply exceeds demand

79. Reducing Time and Costs

80. The Package of the Future

81. Will your car do this?

82. Peace has brought a new selling problem

83. Why every firm with more than local sales should have this book

84. Who wants to read a page about ash cans?

85. After the verbal statement is forgotten

86. Are you satisfied with your sales in New York?

87. How one bank is helping solve the commercial problems of the day

88. How John Davey became "The Father of Tree Surgery"

89. How to arrive at what to spend for advertising this year

90. The Character of the Message decides the Style of the Copy

91. It was the accepted leader in its field

92. It has become part of life of both New York and Chicago

93. From fifth to first

94. Selling America's most skeptical purchaser

95. Carrying the news where your salesmen cannot go

96. Push or Pull

97. Libby's -- "Appetite Appeal"

98. "Are there definite limits to my market?"

99. The place which the nation as a whole will occupy in the competition of the world...

100. Women in Advertising

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