Company: J. Walter Thompson Company / Publication: unknown / Emergence of Advertising in America: 1850-1920 / Duke Digital Repository

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1. Portfolio of Specimen Advertisements Prepared and Placed by J. Walter Thompson Co.

Date:: 1906
Company:: J. Walter Thompson Company
Product:: Advertisement Portfolio
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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2. After the verbal statement is forgotten

Date:: 1918
Company:: J. Walter Thompson Company; Woodbury
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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3. Peace has brought a new selling problem

Date:: 1918
Company:: J. Walter Thompson Company
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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4. The Package of the Future

Date:: 1918
Company:: J. Walter Thompson Company; Multiple Companies
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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5. Will your car do this?

Date:: 1918
Company:: J. Walter Thompson Company; Thermoid Rubber Company
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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6. Women in Advertising

Date:: 1918
Company:: J. Walter Thompson Company; Yuban Coffee; Libby's; Kayser's Silk Gloves
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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7. A time rich in opportunities for those with the vision to grasp them

Date:: 1919
Company:: J. Walter Thompson Company
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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8. Found! 10,000,000 new buyers for an old product

Date:: 1919
Company:: J. Walter Thompson Company; Winchester Repeating Arms Company
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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9. Four art directors, twenty-three artists--an index of six hundred outside artists.

Date:: 1919
Company:: J. Walter Thompson Company
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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10. Inventor's Analysis of Consumer Needs Now Forms Basis for Copy Plan

Date:: 1919
Company:: J. Walter Thompson Company; AutoStrop Razor
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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11. Sales-plan fixes Production Costs

Date:: 1919
Company:: J. Walter Thompson Company
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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12. The most complex market in the world - and the simplest...

Date:: 1919
Company:: J. Walter Thompson Company
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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13. Trade-Paper Copy That Helped Oversell a Factory

Date:: 1919
Company:: J. Walter Thompson Company; Thermoid Tire
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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14. 32 sales per clerk per hour

Date:: 1920
Company:: J. Walter Thompson Company
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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15. A campaign that roused public officials to a long-standing menace

Date:: 1920
Company:: J. Walter Thompson Company; Square D Safety Switches
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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16. How an improvement in design created basic sales difficulties

Date:: 1920
Company:: J. Walter Thompson Company; AutoStrop Razor
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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17. Line reduced from 73 products to 7 --- volume trebled

Date:: 1920
Company:: J. Walter Thompson Company; Thermoid Rubber Company
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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18. New national business built from an obscure profession

Date:: 1920
Company:: J. Walter Thompson Company; Davey Tree Expert Company
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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19. When the big order depends on executives who are beyond reach

Date:: 1920
Company:: J. Walter Thompson Company; Robert Gair Company
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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20. Which magazines

Date:: 1923
Company:: J. Walter Thompson Company
Product:: Advertising
Category:: J. Walter Thompson Company "House Ads" (1899-1925)
Collection:: Emergence of Advertising in America: 1850-1920

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