Category: R. C. Maxwell Company Collection / Browse: Item / Emergence of Advertising in America: 1850-1920 / Duke Digital Repository

John W. Hartman Center for Sales, Advertising & Marketing History

Emergence of Advertising in America: 1850-1920

Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the...

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1. Wicker and Watson General Store

Date:: 1909
Company:: Coca-Cola; Wicker & Watson General Merchants
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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2. Delaware Water Gap

Date:: 1910
Company:: Coca-Cola
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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3. [Sign on building]

Date:: 1911
Company:: Coca-Cola
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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4. [Sign on building]

Date:: 1911
Company:: Coca-Cola
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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5. [Signs on buildings]

Date:: 1911
Company:: Coca-Cola; American Bank & Trust Co.; Eigenbrun Bros.
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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6. Palace Cafe

Date:: 1912
Company:: Coca-Cola
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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7. Rapides Theater

Date:: 1912
Company:: Coca-Cola
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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8. [Street]

Date:: 1912
Company:: Coca-Cola
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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9. 205 Broad Street

Date:: 1916
Company:: Kelly-Springfield Tires
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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10. Atlantic City Meadows

Date:: 1916
Company:: Tech Beer; DuPont
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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11. Boardwalk

Date:: 1916
Company:: Broadway Theaters; Foreign Apparel "Brand" Importer"; Waterman's Pens
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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12. Boardwalk

Date:: 1916
Company:: Wrigley's; Atlantic City Fire Insurance Co.; Coca-Cola; Mennen's
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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13. Boardwalk

Date:: 1916
Company:: Wrigley's; Atlantic City Fire Insurance Co.; CafÃ© Beaux Arts; Fatima Cigarettes
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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14. Boardwalk

Date:: 1916
Company:: Bromo-Seltzer; Gold Medal Flour
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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15. Broad and Cambria Streets

Date:: 1916
Company:: Horlick's Malted Milk; Kirschbaum Clothes
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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16. Broad and Cambria Streets

Date:: 1916
Company:: Horlick's Malted Milk; Kirschbaum Clothes
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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17. Broadway and 262nd St

Date:: 1916
Company:: Longue Vue Hotel
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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18. Broadway and 262nd Street

Date:: 1916
Company:: Wesson Oil; Fatima Cigarettes; Clover Leaf Salmon
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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19. East North Hampton Street and Square

Date:: 1916
Company:: Mason's Shoe Dressings
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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20. Factor and Broad Streets

Date:: 1916
Company:: Philadelphia Bargain Store
Category:: R. C. Maxwell Company Collection
Collection:: Emergence of Advertising in America: 1850-1920

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