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- R. C. Maxwell Company Collection550
- Ellis Collection of Kodakiana (1886-1923)497
- Pond's191
- Advertising Ephemera Collection168
- J. Walter Thompson Company "House Ads" (1899-1925)120
- Lever Brothers' Lux Soap (Flakes)82
- Nicole Di Bona Peterson Collection of Advertising Cookbooks73
- Early Advertising Publications33
- Broadsides Collection27
- Tobacco Advertising4
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