Gives very general examples of how ads should be; very few specific names/brands used. Images of selected pages from this item are available. Chapter headings: Advertising a Retail Dry Goods Store - Ready-Made Ads for Busy Merchants - Ad: When Women Compare Notes.....No. 1244 - Ad: Stylish Women.....No. 1286 - Ad: The Way a Corset Is Made.....No. 1407 - Ad: Travel Over The World.....No. 1510 - Ad: The Bathing Season.....No. 1521 - Ad: Bring Your Husband.....No. 1806 - Ad: An Easter Fairy.....No. 4706 - Ad: Big Underwear Values.....No. 4747 - Catch-Lines and Headings - Record of Advertising Contracts.
Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the...
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