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The Dry Goods Book

Item Info

Title:
  • The Dry Goods Book
Date:
  • 1899
Description:

  • Gives very general examples of how ads should be; very few specific names/brands used. Images of selected pages from this item are available. Chapter headings: Advertising a Retail Dry Goods Store - Ready-Made Ads for Busy Merchants - Ad: When Women Compare Notes.....No. 1244 - Ad: Stylish Women.....No. 1286 - Ad: The Way a Corset Is Made.....No. 1407 - Ad: Travel Over The World.....No. 1510 - Ad: The Bathing Season.....No. 1521 - Ad: Bring Your Husband.....No. 1806 - Ad: An Easter Fairy.....No. 4706 - Ad: Big Underwear Values.....No. 4747 - Catch-Lines and Headings - Record of Advertising Contracts.

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Rights Note:
  • The materials in this collection are made available for use in research, teaching and private study. Texts and images from this collection may not be used for any commercial purpose without prior permission from Duke University.
Digital Collection:
Emergence of Advertising in America: 1850-1920
Identifier:
  • duke:428469
  • Q0049
  • ark:/87924/r4b85569x
  • 5d739eb4-1d13-46df-816c-f6b402e576d9
Permalink:
https://idn.duke.edu/ark:/87924/r4b85569x
Sponsor:
Adopted by Cat McDowell

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