Includes information for various newspaper and magazine publications; JWT Publications 2. Images of selected pages from this item are available. Chapter headings: Epigraph - Agricultural Publications - Ancient versus Modern Advertising - Axioms (every one worth reading) - Daily and Weekly Publications; Large Weekly Publications - Daily PublicationAnnouncements - Explanation (worth reading) - Foreign Advertising - Harper Bros.' Publications - Pabst Malt Extract - Warner's Corsets - Weber Pianos - Illustrated Publications - Just One Notice - Ladies' Publications - Magazines; Monthly Publications; Standard List of Magazines - Magazine Announcements - Monthly Publication Announcements - Preface (worth reading) - Religious Publications - Sunday Publications; More Axioms - The Customers I Desire (worth reading) - Weekly Publication Announcements - Wisdom Lighting the Globe.
Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the...
