About the Digital Collection
The AdViews digital collection provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s. All of the commercials held in the DMB&B Archives will be digitized, allowing students and researchers access to a wide range of vintage brand advertising from the first four decades of mainstream commercial television.
AdViews is a collaborative project between the Digital Collections Program and the Hartman Center for Sales, Advertising & Marketing History, as well as a number of other groups, at Duke University.
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Source Collection
This digital collection comprises selected materials from the following archival collection at David M. Rubenstein Rare Book & Manuscript Library:
D'Arcy Masius Benton & Bowles Archives 1901, 1929-1999
Collection #RL.00314 | 162 Linear Feet
ABSTRACT
New York-based advertising agency formed in 1985 by the merger of the Benton & Bowles and D'Arcy-MacManus and Masius advertising agencies. In 2002 the agency closed upon acquisition by French company Publicis. Collection includes memoranda; correspondence; reports; corporate publications; marketing research reports; manuals; employee reference material; press releases; a press book; speeches; clippings; photographs and negatives in color and black-and-white; films, video and sound recordings, and DVDs; book manuscripts; financial papers; and a scrapbook. The collection documents the history of Benton & Bowles advertising; the merger of the D'Arcy MacManus Masius and Benton & Bowles companies; the early careers of William Benton and Atherton W. Hobler; employee training, recruitment, and management; corporate publications; and marketing research. Clients represented include the Procter & Gamble Company, General Foods Corporation, Allied Chemical Corporation, Avco Corporation, Colgate Palmolive Co., Florida Citrus Commission, International Business Machines Corporation, and West Point Pepperell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
From Our Blog
‘Tis the Season for New Beginnings
by Brittney Rankins about 8 years ago
by Cory Lown over 10 years ago
by Thomas Crichlow almost 12 years ago
The preservation of the Duke University Libraries Digital Collections and the Duke Digital Repository programs are supported in part by the Lowell and Eileen Aptman Digital Preservation Fund
