P&G: Dawn Dishwashing Liquid, 1970s
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| (woman laughs) | 0:00 | |
| - | Send your husband out shopping and what do you get? | 0:01 |
| Nuts, | 0:03 | |
| olives | 0:04 | |
| and surprise, | 0:05 | |
| a new dishwashing liquid, Dawn. | 0:07 | |
| What do I need a new one for? | 0:09 | |
| I was happy. | 0:11 | |
| Harry said, | 0:12 | |
| Happy? Didn't you complain about greasy dishes? | 0:13 | |
| So he found a new one in the store | 0:17 | |
| that said effective on grease. | 0:19 | |
| Well, that night we had lamb | 0:22 | |
| and you know, Dawn does those greasy dishes, really clean. | 0:24 | |
| I was finishing the greasy pan, just like tonight, | 0:27 | |
| when in walks Harry with a plastic salad bowl | 0:30 | |
| and before I could stop him, in goes the bowl. | 0:33 | |
| Harry, it's hard enough to get grease off plastics | 0:36 | |
| but after all that grease. | 0:39 | |
| Effective on grease says Harry. | 0:41 | |
| Now, you should have seen my face. | 0:43 | |
| That plastic bowl came out feeling so clean. | 0:45 | |
| The water didn't feel greasy and neither did my hand. | 0:48 | |
| That's effective. | 0:51 | |
| Be a label reader. | 0:52 | |
| Dawn by Procter & Gamble. | 0:53 | |
| Made to be effective on grease. | 0:55 |
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