P&G: Dawn Dishwashing Liquid, 1970s
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| - | There is nothing wrong with my dish detergent. | 0:01 |
| It cuts grease. | 0:03 | |
| - | Yeah, but this new one, Dawn, | 0:05 |
| does more than just cut grease. | 0:06 | |
| (scoffs) | 0:08 | |
| - | Like what? | |
| - | Like if the dishwater gets greasy, | 0:09 |
| things can come out feeling greasy. | 0:11 | |
| - | Oh yeah, even your hands. | 0:12 |
| - | Dawn helps stop that. | 0:14 |
| - | Huh, you gotta show me. | 0:15 |
| - | Okay. | 0:17 |
| Look, I'll put this clean glass in the dishwater | 0:18 | |
| and leave it there. | 0:21 | |
| - | Oh, you do all these greasy dishes? | 0:22 |
| Housewife | Yup. | 0:24 |
| Narrator | Cutting grease can make dishwater greasy. | 0:25 |
| Then as you take dishes out of the water | 0:27 | |
| grease can settle back on, that's grease bounce back. | 0:29 | |
| But Dawn surrounds grease, helps trap it, | 0:33 | |
| keeps grease from settling back. | 0:35 | |
| Dawn helps stop grease bounce back. | 0:37 | |
| - | The dishes came clean, but that must be one greasy glass. | 0:39 |
| Housewife | See for yourself. | 0:43 |
| Narrator | Even after all that grease, | 0:44 |
| Dawn helps stop grease bounce back. | 0:45 | |
| - | Doesn't look greasy. | 0:47 |
| (glass squeaks) | ||
| Doesn't feel greasy. | 0:49 | |
| Neither do my hands. | 0:51 | |
| - | Dawn does more than just cut grease. | 0:52 |
| Narrator | New Dawn, made to do more than cut grease. | 0:54 |
| Dawn helps stop grease bounce back. | 0:58 |
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