Benckiser: Finish Dish Detergent, 1960s-1970s
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| Narrator | Most New York Area water is soft, | 0:02 |
| Chicago area medium hard, Los Angeles area very hard. | 0:04 | |
| Now does it make any sense | 0:08 | |
| to use the same automatic dishwasher detergent | 0:10 | |
| in soft water as in hard? | 0:12 | |
| Finish doesn't think so. | 0:14 | |
| All the others have only one formula. | 0:16 | |
| Finish, and only Finish, | 0:18 | |
| has a special formula | 0:19 | |
| for the typical water in your area. | 0:20 | |
| Soft, medium hard, or hard. | 0:22 | |
| No matter where you live, | 0:25 | |
| Finish gets your dishes spotless clean. | 0:26 | |
| If you don't believe us | 0:29 | |
| compare your glass to this one. | 0:30 | |
| The latest deluxe model dishwashers | 0:33 | |
| have a built-in rinse injector | 0:35 | |
| that prevents spots. | 0:36 |
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