P&G: Joy Dish Soap, 1960s-1970s
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| - | Dishwashing liquid, dishwashing liquid. | 0:02 |
| - | Stop! Don't buy that low-price brand, buy Joy! | 0:05 |
| Lemon-fresh Joy. | 0:10 | |
| - | (smelling) Lemon. | 0:12 |
| - | Wait, this one has a lower price. | 0:14 |
| - | For all the dishes I wash, I've gotta be economical. | 0:16 |
| - | But Joy gets your dishes so clean you can see yourself. | 0:19 |
| - | Beautiful shine. | 0:24 |
| - | It is a beautiful shine, | 0:25 |
| but if you buy Joy, it's got to cost more. | 0:27 | |
| You can't have everything! | 0:29 | |
| - | Right. | 0:31 |
| - | Wrong! You wash a lot of dishes! | 0:32 |
| How many can you wash with a cap full | 0:34 | |
| of that low-price brand? | 0:35 | |
| - | About this many. | 0:36 |
| - | Hmm. | 0:39 |
| - | Well a cap full of Lemon-Fresh Joy | 0:40 |
| is so rich and concentrated, it'll wash up to twice as many. | 0:41 | |
| - | Hey, if it can wash twice as many dishes, | 0:46 |
| Joy won't cost me anymore to use than the low-price brand. | 0:49 | |
| - | And with Lemon-Fresh Joy, | 0:53 |
| you can see yourself in your dishes. | 0:54 | |
| - | How can you beat Joy? | 0:58 |
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