P&G: Ivory Dish Soap, 1960s-1970s
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Transcript
Transcripts may contain inaccuracies.
- | Ah! (gasps) You're Durward Kirby! | 0:02 |
- | Yes ma'am. (laughs) | 0:04 |
- | He can afford Ivory Liquid. | 0:05 |
- | Well now, just a minute! | 0:07 |
- | I wish I could use it. | 0:08 |
Ivory Liquid is so mild on your hands. | 0:09 | |
But we buy a cheaper one to save money. | 0:12 | |
- | Well, you don't have to give up mildness to save money. | 0:14 |
Ivory liquid can be cheaper to use. | 0:16 | |
- | Cheaper? | 0:19 |
- | Why sure! | 0:19 |
Good Housekeeping is satisfied. | 0:20 | |
You see a Penny's worth of the average bargain brand | 0:22 | |
looks like more for the money, | 0:24 | |
but Ivory Liquid is richer. | 0:26 | |
It can wash more dishes per penny. | 0:28 | |
In this test, when the bargain brand suds fizzled out, | 0:30 | |
glasses of dishwater showed Ivory Liquid suds | 0:33 | |
were still strong. | 0:35 | |
They washed more dishes per penny. | 0:37 | |
So, it was cheaper to use. | 0:39 | |
If you wash lots of dishes, you can save money. | 0:41 | |
- | So we can save money with Ivory Liquid! | 0:44 |
Can we have your autograph? | 0:47 | |
- | Why, sure. (laughs) | 0:48 |
- | I endorse saving money. | 0:50 |
(Both women laugh) | 0:52 | |
- | And remember, | 0:53 |
you don't have to give up mildness to save money. | 0:54 |
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