P&G: Ivory Snow, 1960s-1970s
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| (babies cooing) | 0:02 | |
| Narrator | Louie Alfano, a carpenter with rough hands | 0:07 |
| and a father himself, | 0:09 | |
| is reenacting the Ivory Snow softness test. | 0:11 | |
| Nine of these babies are wearing diapers washed | 0:14 | |
| with the most popular detergents. | 0:16 | |
| Only one baby is wearing a diaper washed | 0:18 | |
| with soft, safe Ivory Snow. | 0:20 | |
| Louie is trying to find a baby wearing the softest diaper. | 0:23 | |
| (babies cooing) | 0:26 | |
| - | This is it. | 0:39 |
| This is the softest. | 0:40 | |
| Narrator | Louie, there's a hidden tag in the diaper. | 0:41 |
| Please read what it says. | 0:43 | |
| Louie | Ivory Snow with built-in fabric softener. | 0:45 |
| Narrator | Yes, Ivory Snow softness, | 0:47 |
| to help protect against rubbing and chafing. | 0:49 | |
| Ivory Snow, with built-in fabric softener, washes diapers | 0:52 | |
| softer than detergents. | 0:55 | |
| (babies cooing) | 0:57 | |
| Even Louie's rough hands can tell the difference. | 0:58 |
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