Colgate-Palmolive: Cold Power Detergent, 1960s-1970s
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| - | Mrs. Katheryn McCormack was one of the 500 women | 0:01 |
| asked to test new Cold Power laundry detergent. | 0:04 | |
| New because now Cold Power has enzymes | 0:06 | |
| and special brighteners that work in cold water. | 0:09 | |
| What did you think of it Mrs. McCormack? | 0:12 | |
| - | Well, as you can see by my four children, | 0:13 |
| I'm no stranger to really dirty laundry. | 0:15 | |
| I thought I needed hot water for the heavy duty wash. | 0:18 | |
| Then I tried new enzyme, Cold Power. | 0:20 | |
| Frankly, It changed my mind about cold water washing. | 0:23 | |
| (Children playing) | 0:26 | |
| Let me show you. | 0:31 | |
| Look at these white sheets. | 0:33 | |
| And the children's play things. | 0:34 | |
| Look at my husband's shirt. | 0:37 | |
| And the brightness of these colors. | 0:39 | |
| My whole wash, | 0:41 | |
| everything seems cleaner and brighter, | 0:42 | |
| and I don't have to worry about hot water | 0:44 | |
| shrinking or fading. | 0:45 | |
| - | Before it was good, | 0:47 |
| now it's great. | 0:49 | |
| New Cold Power, | 0:51 | |
| now with enzymes. | 0:52 | |
| Gets out the worst kind of dirt in cold water. | 0:53 | |
| Katheryn | It changed my mind about cold water washing. | 0:57 |
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