Colgate-Palmolive: Fab Detergent with Lemon Freshened Borax, 1960s-1970s

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	(cheerful music)	0:02
-	I'm glad because everything I wash comes out cleaner,	0:03
	whiter, fresher than ever.	0:06
-	I'm glad 'cause it even works on chocolate stains.	0:08
-	I'm glad 'cause my color stains come out so white	0:12
	they downright sparkle.	0:15
-	Guess why my mom's glad?	0:17
Narrator	Everybody's glad about new Fab.	0:18
	♪ Oh Fab you've got a new kind of clean ♪	0:21
Narrator	'Cause new Fab has lemon freshened Borax	0:26
	and active enzymes to remove stains.	0:28
	♪ The freshest new clean that I've ever seen ♪	0:31
Narrator	New Fab.	0:35
	♪ They're always doing something good to Fab it's true ♪	0:36
	♪ Oh Fab we're glad they put active enzymes ♪	0:41
	♪ lemon freshened borax in new ♪	0:44
Narrator	New Fab,	0:48
	the only detergent with lemon freshened Borax,	0:49
	active enzymes too.	0:51
	Try it.	0:53
	♪ There's active enzymes lemon freshened borax in new Fab ♪	0:54

Item Info

Title:

Colgate-Palmolive: Fab Detergent with Lemon Freshened Borax, 1960s-1970s

Date:

1960s to 1970s

Description:

Poor Duplication from TV (Keywords: television commercials, TV, advertisements, ads, vintage, retro)

Company:

Product:

Fab Detergent with Lemon Freshened Borax

Format:

Extent:

0:01:01

Rights:

No Re-Use

In Copyright

Rights Note:

This material is made available for research, scholarship, and private study. Copyright in this material has not been transferred to Duke University. For reuses of this material beyond those permitted by fair use or otherwise allowed under the Copyright Act, please see our page on copyright and citations: https://library.duke.edu/rubenstein/research/citations-and-permissions.

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Reel number: 470
dmbb47008
ark:/87924/r40z7736h
746efa45-e6af-443d-919b-c94bcd9ca1ef

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Colgate-Palmolive: Fab Detergent with Lemon Freshened Borax, 1960s-1970s

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Item Info

John W. Hartman Center for Sales, Advertising & Marketing History