Maxwell House: Instant Maxwell House Coffee, 1950s-1960s
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| Narrator | Wait. | 0:01 |
| (lively music) | 0:02 | |
| What's that wonderful smell? | 0:03 | |
| (happy music) | 0:05 | |
| Ah, coffee beans, roasting, still warm. | 0:06 | |
| (playful music) | 0:10 | |
| Stop right there. | 0:11 | |
| Now they've caught that moment, | 0:12 | |
| that warm bean flavor | 0:15 | |
| in new Instant Maxwell House. | 0:17 | |
| Warm bean flavor | 0:19 | |
| because it's made from coffee beans | 0:20 | |
| still warm from roasting. | 0:22 | |
| It's the freshest taste in coffee yet. | 0:24 | |
| You know, once coffee beans come out of the roaster, | 0:27 | |
| air starts stealing flavor. | 0:30 | |
| Cold beans lose flavor. | 0:32 | |
| But with new Instant Maxwell House, | 0:35 | |
| as soon as the beans come fresh hot from the roaster, | 0:37 | |
| they're made of the new, fresher flavor buds | 0:40 | |
| that deliver warm bean flavor instantly to you. | 0:42 | |
| Get the coffee made from warm beans. | 0:46 | |
| Get new Instant Maxwell House in the jar | 0:48 | |
| with the stars on top. | 0:51 | |
| The coffee with that warm bean flavor. | 0:53 |
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