Post: Sugar Crisp Cereal, 1950s
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| (horses galloping) | 0:02 | |
| ♪ Three bears in a chuck wagon ♪ | 0:05 | |
| ♪ Way out west ♪ | 0:06 | |
| ♪ Carrying the cereal they like best ♪ | 0:07 | |
| ♪ Post's Sugar Crisp ♪ | 0:10 | |
| ♪ As a cereal, it's dandy ♪ | 0:12 | |
| ♪ For snacks, it's so handy ♪ | 0:15 | |
| ♪ Or eat it like candy ♪ | 0:17 | |
| ♪ As a cereal it's dandy ♪ | 0:20 | |
| ♪ Or eat it like candy ♪ | 0:21 | |
| ♪ Post's Sugar Crisp ♪ | 0:23 | |
| Narrator | There's no cereal more delicious | 0:25 |
| than Post's Sugar Crisp. | 0:26 | |
| Just pour on milk or cream, | 0:27 | |
| you never need sugar. | 0:29 | |
| Sugar Crisp is candy coated | 0:30 | |
| right down to the last wheat puff in the box. | 0:32 | |
| It hits the spot as a snack, | 0:34 | |
| and you'll enjoy it as candy right out of the box. | 0:35 | |
| Yes, Sugar Crisp, | 0:38 | |
| the three way treat that's fun to eat. | 0:39 | |
| - | As a cereal it's dandy. | 0:41 |
| - | For a snack it's so handy. | 0:43 |
| - | Or eat it like candy. | 0:44 |
| ♪ Post's Sugar Crisp ♪ | 0:45 | |
| Narrator | Get this red, white, | 0:47 |
| and blue package with the three bears on it. | 0:48 |
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