Post: Sugar Crisp Cereal, 1950s

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-	Hoppy'll be back pronto, folks.	0:01
	But first, what do you say we drop in	0:03
	at the Sugar C Ranch?	0:04
-	Hi partners.	0:05
-	Hi partner.	0:07
-	Welcome to the Sugar C Ranch, let's have a sing.	0:09
	♪ Just sit where you are and listen to me ♪	0:11
	♪ Clap your hands when I holler yippee ♪	0:15
	♪ The treats on us and say, but it's swell ♪	0:17
	♪ Post Sugar Crisp ♪	0:20
	(bell rings)	0:21
	♪ Rings the bell, yippee ♪	0:22
-	As a cereal, it's dandy.	0:26
Cowboy	That's right, Sandy.	0:28
	♪ It's coated with honey ♪	0:30
	♪ Mm boy, but it's sweet ♪	0:31
	♪ Pour on the milk and and startin' to eat ♪	0:33
	♪ Don't have to add sugar ♪	0:35
	♪ You'll eat every bite ♪	0:37
	♪ Good eh, Smoky ♪	0:39
	♪ You're certainly right ♪	0:40
	♪ Yippee ♪	0:41
-	And for snacks it's so handy.	0:44
Cowboy	Sure is, Mom.	0:46
	♪ Post Sugar Crisp pleases the whole family ♪	0:47
	♪ It's packed full of flavor and quick energy ♪	0:50
	♪ For 'tween the meal snacks it gives you real zip ♪	0:53
	♪ For ropin' those doggies with little dog Tip ♪	0:56
	♪ Yippee ♪	0:59
-	I eat it like candy.	1:01
Cowboy	Well that way, too.	1:03
	♪ Just take a bag with you wherever you go ♪	1:05
	♪ You'll nibble and nibble and never say no ♪	1:08
	♪ So sweet, so crisp, no wonder we shout ♪	1:10
	♪ Post Sugar Crisp worth crowin' about ♪	1:14
	(rooster crows)	1:17
	♪ Sugar Crisp ♪	1:19
-	Look for the red, white, and blue cellophane package	1:20
	with the three bears on it and get Sugar Crisp,	1:22
	the newest member of the Post family of cereals.	1:25
	Now back to Hopalong Cassidy.	1:27

Item Info

Title:

Post: Sugar Crisp Cereal, 1950s

Date:

1950s

Description:

Hopalong Cassidy. (Keywords: television commercials, TV, advertisements, ads, vintage, retro)

Company:

Product:

Sugar Crisp Cereal

Format:

Extent:

0:01:30

Rights:

No Re-Use

In Copyright

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This material is made available for research, scholarship, and private study. Copyright in this material has not been transferred to Duke University. For reuses of this material beyond those permitted by fair use or otherwise allowed under the Copyright Act, please see our page on copyright and citations: https://library.duke.edu/rubenstein/research/citations-and-permissions.

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Reel number: 448
dmbb44801
ark:/87924/r4rv0m328
2ddc3755-74f1-426f-b620-87c6c14d9ae4

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https://idn.duke.edu/ark:/87924/r4rv0m328

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Post: Sugar Crisp Cereal, 1950s

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Item Info

John W. Hartman Center for Sales, Advertising & Marketing History