Post: Honeycomb Cereal, 1960s

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	(wind whistling)	0:01
-	Honeycomb Kid! Honeycomb Kid!	0:02
	(bears growling)	0:04
	My sister's lost
	in the snow and night's coming!	0:06
-	Then there's no time to lose.	0:08
	We'll take the polar bears.	0:10
	♪ Honeycomb, breakfast sweet as honey ♪	0:11
	♪ Post Honeycomb for your own ♪	0:13
	♪ Now crispy, crunchy, a treat at home ♪	0:15
	♪ New bite-size, right-size Honeycomb ♪	0:17
Johnny	How're you gonna find her?	0:21
Honeycomb Kid	Don't know yet,	0:22
	but I'm glad I have my Honeycomb.	0:23
Announcer	Post Honeycomb is now bite-sized,	0:26
	crisper, crunchier, better than ever.	0:28
-	Honeycomb Kid's coming to save	0:31
	our daughter lost in the snow.	0:33
-	I'll lasso the moon and use it for a search light.	0:35
	♪ Honeycomb, breakfast sweet as honey ♪	0:38
	♪ Post Honeycomb for your own ♪	0:39
	♪ Now a bite-size treat that is really sweet ♪	0:42
	♪ Post Honeycomb ♪	0:44
Johnny	There she is, and she's safe!	0:46
-	Honeycomb Kid, you're my hero.	0:48
	You, too, Johnny.	0:51
	♪ Now a bite-size treat that is really sweet ♪	0:54
	♪ Post Honeycomb ♪	0:56

Item Info

Title:

Post: Honeycomb Cereal, 1960s

Date:

1960s

Description:

Honeycomb Kid mascot. (Keywords: television commercials, TV, advertisements, ads, vintage, retro)

Company:

Product:

Honeycomb Cereal

Format:

Extent:

0:00:59

Rights:

No Re-Use

In Copyright

Rights Note:

This material is made available for research, scholarship, and private study. Copyright in this material has not been transferred to Duke University. For reuses of this material beyond those permitted by fair use or otherwise allowed under the Copyright Act, please see our page on copyright and citations: https://library.duke.edu/rubenstein/research/citations-and-permissions.

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Reel number: 440
dmbb44002
ark:/87924/r4xd0z51w
2eeaa3ef-3c20-4163-a0d3-aae6af84a3f6

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https://idn.duke.edu/ark:/87924/r4xd0z51w

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Post: Honeycomb Cereal, 1960s

Transcript

Item Info

John W. Hartman Center for Sales, Advertising & Marketing History