Maxwell House: Instant Maxwell House Coffee, 1950s
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| Announcer | Everywhere in the USA, | 0:01 |
| people like the new Instant Maxwell House. | 0:04 | |
| ♪ It's the most happy favor ♪ | 0:08 | |
| ♪ Deep and hearty flavor ♪ | 0:10 | |
| ♪ It's the most happy flavor in the USA ♪ | 0:11 | |
| ♪ Instant Maxwell House, new Instant Maxwell House ♪ | 0:16 | |
| ♪ The most happy flavor in the USA ♪ | 0:20 | |
| Announcer | Here's the secret | 0:23 |
| behind this great new flavor. | 0:24 | |
| Those famous Flavor Buds of real coffee are now bursting | 0:26 | |
| with new fresh-roast flavor. | 0:30 | |
| (harp playing) | 0:32 | |
| Flavor you can smell in the new, fresh-roasted aroma, | 0:34 | |
| see in the deeper, darker color. | 0:37 | |
| Here's new body, new strength. | 0:40 | |
| The hardiest, most happy flavor in coffee today. | 0:42 | |
| ♪ For coffee that's good to the very last drop ♪ | 0:46 | |
| ♪ Reach for the jar with the stars on top ♪ | 0:49 | |
| ♪ The most happy flavor in the USA ♪ | 0:51 | |
| Announcer | The new Instant Maxwell House. | 0:55 |
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