P&G: Crest Toothpaste, 1960s-1970s
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| (rousing music) | 0:02 | |
| Announcer | This is the land of free choice. | 0:07 |
| That means decisions, decisions, decisions. | 0:10 | |
| (rousing music) | 0:16 | |
| And now, in keeping with the American way of life, | 0:25 | |
| Proctor and Gamble brings freedom of choice | 0:29 | |
| to that great American institution Crest Toothpaste. | 0:32 | |
| Introducing New Mint Flavor Crest. | 0:38 | |
| Both contain fluoride. | 0:41 | |
| The most effective cavity fighter ever put in a toothpaste. | 0:42 | |
| Both are accepted by the American Dental Association. | 0:46 | |
| Now you have a choice | 0:49 | |
| of two great cavity fighting toothpastes. | 0:51 | |
| Another decision to make. | 0:54 | |
| It's the American way. | 0:56 | |
| (rousing music) | 0:58 |
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