P&G: Charmin Bath Tissue, 1960s
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| - | It really is soft! | 0:01 |
| - | It is! | |
| (women giggling) | 0:03 | |
| Woman | Marvelous! | 0:04 |
| - | (blows whistle) Ladies, please don't squeeze the Charmin. | 0:05 |
| - | You can squeeze all the tomatoes and melons you want, | 0:09 |
| but you won't be squeezing Charmin bathroom tissue anymore. | 0:11 | |
| - | Your new guard is good looking. | 0:14 |
| - | And efficient. | 0:17 |
| He'll stop you from squeezing the Charmin. | 0:18 | |
| - | Help, help, they won't listen to me. | 0:20 |
| They're still squeezing the Charmin. | 0:22 | |
| - | We can't help it. | 0:24 |
| New Charmin is so squeezeably soft. | 0:25 | |
| - | It's been improved! | 0:27 |
| Woman | Charmin's irresistible now, gentler than ever. | 0:29 |
| - | And how about that gentle fragrance they've added? | 0:32 |
| - | Hey, yeah, that's great. | 0:35 |
| - | Stop. Stop. | 0:37 |
| Turn in your whistle and report to frozen foods. | 0:38 | |
| You're through at the Charmin display. | 0:41 | |
| (blows whistle) | 0:46 | |
| Ladies, please don't squeeze the Charmin. | 0:47 | |
| Narrator | Don't squeeze Charmin in the store. | 0:52 |
| Take it home and squeeze it. | 0:54 | |
| New Charmin bathroom tissue. | 0:55 | |
| Squeezeably soft. | 0:57 |
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