Post: Sugar Crisp Cereal, 1960s
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| Narrator | Deep in a forest, two very brave boys, | 0:02 |
| were very lost and very hungry. | 0:05 | |
| When to their rescue came a bear, | 0:08 | |
| a very special bear, the Sugar Crisp Bear. | 0:10 | |
| - | You're in luck boys, | 0:14 |
| I'm loaded with scrumptious Post Sugar Crisp, | 0:16 | |
| Pitch in. | 0:18 | |
| For a snack anytime, Sugar Crisp is so handy | 0:19 | |
| and for breakfast is dandy. | 0:22 | |
| Every golden pop is coated with pure sugar and honey. | 0:24 | |
| - | Sugar Crisp tastes great, anytime. | 0:28 |
| For breakfast, it's dandy, | 0:32 | |
| for snacks, it's so handy. | 0:33 | |
| (fife playing) | 0:35 | |
| ♪ Mom's dandy cereal is fine with me ♪ | 0:36 | |
| ♪ As long as you spell it P-o-s-t ♪ | 0:39 | |
| ♪ 'Cause all Post cereal happens to be ♪ | 0:41 | |
| ♪ Just a little better, a little bit better ♪ | 0:44 | |
| (fife playing) | 0:47 | |
| ♪ A little bit better, than any other cereal happens to be ♪ | 0:48 | |
| - | Post Sugar Crisp, for breakfast it's dandy, | 0:53 |
| for snacks it's so handy. | 0:56 | |
| (cheerful music) | 0:58 |
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