Post: Sugar Crisp Cereal, 1960s

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	(piano keys clinking)	0:01
Narrator	Oh, come, Beethoven.	0:04
	This is no time to eat cereal.	0:05
Child	Aw, any time is a time to eat cereal,	0:08
	as long as it's Post Sugar Crisp.	0:10
Narrator	You've got me there, all right.	0:12
	Sugar Crisp is good anytime,	0:13
	as a cereal for breakfast,	0:16
	as a between-meals snack,	0:18
	and as candy while,	0:19
	(piano keys clinking)	0:21
	hey, practicing the piano.
	It's that fine, honey coating	0:25
	on those delicious wheat nuggets	0:27
	that makes it fun to eat, morning, noon, and-	0:28
	(piano keys clinking)	0:31
Child	What he means is,
	any time is a time to eat cereal	0:32
	as long as it's Post Sugar Crisp.	0:35
	♪ Most any cereal is fine with me ♪	0:38
	♪ A long as you spell it P-O-S-T ♪	0:41
	♪ 'Cause all Post cereals happen to be ♪	0:45
	♪ Just a little better ♪	0:48
	♪ A little bit better ♪	0:50
	♪ A little bit better ♪	0:53
	♪ Than any other cereal happens to be ♪	0:55

Item Info

Title:

Post: Sugar Crisp Cereal, 1960s

Date:

1960s

Description:

Mockup of another ad with illustrations. (Keywords: television commercials, TV, advertisements, ads, vintage, retro)

Company:

Product:

Sugar Crisp Cereal

Format:

Extent:

0:01:02

Rights:

No Re-Use

In Copyright

Rights Note:

This material is made available for research, scholarship, and private study. Copyright in this material has not been transferred to Duke University. For reuses of this material beyond those permitted by fair use or otherwise allowed under the Copyright Act, please see our page on copyright and citations: https://library.duke.edu/rubenstein/research/citations-and-permissions.

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AdViews

Identifier:

Reel number: 392
dmbb39206
ark:/87924/r4sn07b3k
311c9d12-26f4-48f9-af80-a552a04acd1c

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https://idn.duke.edu/ark:/87924/r4sn07b3k

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Post: Sugar Crisp Cereal, 1960s

Transcript

Item Info

John W. Hartman Center for Sales, Advertising & Marketing History