Post: Sugar Crisp Cereal, 1950s

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	(air whooshes)	0:01
-	Now boys and girls, meet my pals, the Sugar Crisp Bears	0:02
	in a cartoon starring that three-way treat,	0:06
	Post Sugar Crisp.	0:09
	(jaunty music)	0:10
	(bell dings)	0:13
	♪ Come on aboard it's time to eat ♪	0:14
	(whistle toots)	0:16
	♪ A crisp and crunchy breakfast treat ♪	0:16
	(whistle chimes)	0:18
	♪ Sugar Crisp is the cargo of mates ♪	0:19
	(foghorn blares)	0:21
	♪ Delicious cereal, it really rates ♪	0:22
	♪ Oh it's dandy, keep it handy ♪	0:24
	♪ Breakfast cereal, snack or candy ♪	0:25
	♪ Post Sugar Crisp ♪	0:27
	(bell dings)	0:29
	♪ At breakfast time add milk or cream ♪	0:30
	(whistle toots)	0:32
	♪ And as a snack it's just supreme ♪	0:33
	(whistle chimes)	0:34
	♪ Snack or candy down the hatch ♪	0:35
	(foghorn toots)	0:37
	♪ A three-way treat that can't be matched ♪	0:38
	♪ Oh it's yummy in the tummy ♪	0:40
	♪ With a coat of sugar honey ♪	0:41
	♪ Post Sugar Crisp ♪	0:43
	Yep, it's really yummy in the tummy.	0:45
	Ask your mom to get you this great three-way cereal treat,	0:48
	Post Sugar Crisp.	0:51

Item Info

Title:

Post: Sugar Crisp Cereal, 1950s

Date:

1950s

Description:

Mighty Mouse introduces 3 bears and ship (Keywords: television commercials, TV, advertisements, ads, vintage, retro)

Company:

Product:

Sugar Crisp Cereal

Format:

Extent:

0:00:54

Rights:

No Re-Use

In Copyright

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This material is made available for research, scholarship, and private study. Copyright in this material has not been transferred to Duke University. For reuses of this material beyond those permitted by fair use or otherwise allowed under the Copyright Act, please see our page on copyright and citations: https://library.duke.edu/rubenstein/research/citations-and-permissions.

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Reel number: 391
dmbb39131
ark:/87924/r4vd6w64m
f9baffe9-843f-4cc2-a9d5-b81e99df577c

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https://idn.duke.edu/ark:/87924/r4vd6w64m

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Post: Sugar Crisp Cereal, 1950s

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Item Info

John W. Hartman Center for Sales, Advertising & Marketing History