Post: Sugar Crisp Cereal, 1950s

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	(upbeat music)	0:01
	♪ Happily clapping heel and toe ♪	0:04
	♪ Three dancing bears and here we go ♪	0:07
	♪ We got the three way cereal treat ♪	0:10
	♪ Sugar Crisp is such fun to eat ♪	0:12
	♪ Oh it's dandy keep it handy ♪	0:15
	♪ Breakfast cereal, snack, or candy ♪	0:16
	♪ Post Sugar Crisp ♪	0:18
	♪ At breakfast time add milk or cream ♪	0:21
	♪ And for a snack it's a great routine ♪	0:24
	♪ Or as a candy hip hooray ♪	0:26
	♪ The three way treat that's good everyday ♪	0:29
	♪ Oh it's yummy in the tummy ♪	0:31
	♪ With a coat of sugar honey ♪	0:33
	♪ Post Sugar Crisp ♪	0:35
-	Riders, here's a new way	0:37
	to get Post Sugar Crisp,	0:38
	Post Treat-Pak,	0:40
	six individual boxes of three great Post cereals,	0:41
	Sugar Crisp, Raisin Bran, and Sugar Krinkles.	0:44
	Ask mom to get the exciting new Post Treat-Pak.	0:47
	It's a real treat.	0:50
	♪ Oh it's yummy in the tummy ♪	0:52
	♪ With a coat of sugar honey ♪	0:53
	♪ Post Sugar Crisp ♪	0:55
-	Can't bear to live without Sugar Crisp.	0:57

Item Info

Title:

Post: Sugar Crisp Cereal, 1950s

Date:

1950s

Description:

Animated. 3 bears carnival (Keywords: television commercials, TV, advertisements, ads, vintage, retro)

Company:

Product:

Sugar Crisp Cereal

Format:

Extent:

0:01:05

Rights:

No Re-Use

In Copyright

Rights Note:

This material is made available for research, scholarship, and private study. Copyright in this material has not been transferred to Duke University. For reuses of this material beyond those permitted by fair use or otherwise allowed under the Copyright Act, please see our page on copyright and citations: https://library.duke.edu/rubenstein/research/citations-and-permissions.

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Identifier:

Reel number: 391
dmbb39116
ark:/87924/r4125xd9v
6ffcf1d8-27e9-4bcc-837a-40dfafa74474

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https://idn.duke.edu/ark:/87924/r4125xd9v

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Post: Sugar Crisp Cereal, 1950s

Transcript

Item Info

John W. Hartman Center for Sales, Advertising & Marketing History