Post: Sugar Crisp Cereal, 1950s

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-	Hoppy will be back pronto, folks,	0:05
	but right now, here's another yarn for ya.	0:07
	(thunder claps)	0:10
	♪ At Three Bears Milk Bar one stormy night ♪	0:12
	♪ The boys were drinkin' milk with all their might ♪	0:14
	♪ And eatin' the cereal they like the most ♪	0:16
	♪ Sugar Crisp that's made by Post ♪	0:19
	♪ When all of a sudden came a terrible din ♪	0:21
	♪ It's Bart McBinn! ♪	0:24
	♪ A rough, tough guy from Cherokee ♪	0:26
	(guns fire)	0:28
	♪ That's me! ♪	0:30
	♪ I'm a-lookin' for fearless Frank McColl ♪	0:30
	♪ We're shootin' it out, for once and for all ♪	0:33
	♪ We'll shoot all right, and I won't miss ♪	0:35
	♪ But first I'm gonna finish this ♪	0:37
	♪ As a cereal, it's dandy-o ♪	0:39
	♪ Man, what a treat ♪	0:41
	♪ Just pour on the milk and you're ready to eat ♪	0:42
	♪ "It's great," says old Prospector Fitch ♪	0:44
	♪ "When you dig into this, you're strikin' it rich" ♪	0:47
	♪ "For stacks it's a-handy," says checker champ Fred ♪	0:49
	♪ "Post's Sugar Crisp keeps you a jump ahead" ♪	0:51
	♪ "I eat it like candy," says Pianna Pete ♪	0:54
	♪ "I play with one hand, with t'other I eat" ♪	0:56
	♪ But back to the feudin' twixt Frank and McBinn ♪	0:58
	♪ Frank's eatin' is done, let the shootin' begin ♪	1:00
	♪ They're reachin' ♪	1:03
	♪ Oh glory! The bullets will fly ♪	1:04
	♪ What's this? Why it looks like they see eye to eye ♪	1:05
	♪ "A man who eats Sugar Crisp can't be so bad" ♪	1:08
	♪ "When a guy eats this stuff, he can't stay mad" ♪	1:10
	♪ Post's Sugar Crisp made them the greatest of friends ♪	1:12
	♪ And that's how it is that our story now ends ♪	1:15
Narrator	As a cereal, it's dandy,	1:18
	for snacks, it's so handy,	1:20
	or, eat it like candy.	1:22
	Look for the package with the three bears on it	1:24
	and get Sugar Crisp,	1:26
	one of the newest members of the Post family of cereals.	1:27

Item Info

Title:

Post: Sugar Crisp Cereal, 1950s

Date:

1950s

Description:

Hopalong Cassidy Animated bears. (Keywords: television commercials, TV, advertisements, ads, vintage, retro)

Company:

Product:

Sugar Crisp Cereal

Format:

Extent:

0:01:31

Rights:

No Re-Use

In Copyright

Rights Note:

This material is made available for research, scholarship, and private study. Copyright in this material has not been transferred to Duke University. For reuses of this material beyond those permitted by fair use or otherwise allowed under the Copyright Act, please see our page on copyright and citations: https://library.duke.edu/rubenstein/research/citations-and-permissions.

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Reel number: 390
dmbb39005
ark:/87924/r4125xb9z
bcd08633-d15f-4152-9178-9c633e0ebc0c

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Item Info

John W. Hartman Center for Sales, Advertising & Marketing History