Post: Sugar Crisp Cereal, 1950s

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-	Harvey will be back pronto, folks, but first,	0:01
	what do you say we drop in at the Sugar Sea Ranch?	0:03
-	Hi, partners!	0:06
Kids	Hi, partner!	0:07
-	Welcome to the Sugar Sea Ranch.	0:09
	Let's have a sing.	0:10
	♪Just sit where you are and listen to me. ♪	0:11
	♪ Clap your hands when I holler "Yippee." ♪	0:15
	♪ The treats on us, and say but it's swell. ♪	0:18
	♪ Post Sugar Crisps... ♪	0:20
	(bell rings)	0:22
	♪ Rings the bell. ♪	0:22
	♪ Yippee! ♪	0:23
-	As a cereal, it's dandy!	0:26
Rancher	That's right, Sandy!	0:28
	♪ It's coated with honey. ♪	0:30
	♪ Mm, boy, but it's sweet. ♪	0:31
	♪ Pour on the milk and starting to eat. ♪	0:33
	♪ Don't have to add sugar. ♪	0:36
	♪ You'll eat every bite. ♪	0:37
-	Good, aye Smokey?	0:39
	♪ You're certainly right. ♪	0:40
-	Yippee!	0:42
-	And for snacks, it's so handy.	0:44
Rancher	Sure is, Mom.	0:46
	♪ Post's Sugar Crisps pleases the whole family. ♪	0:47
	♪ It's packed full of flavor and quick energy. ♪	0:50
	♪ For between the meal snacks, it gives you real zip. ♪	0:53
	♪ For roping those dogies with little more pip. ♪	0:56
Rancher	Yippee!	0:59
-	I eat it like candy.	1:01
Rancher	Swell that way, too.	1:03
	♪ Just take a bag with you wherever you go. ♪	1:05
	♪ You'll nibble and nibble, and never say no. ♪	1:08
	♪ So sweet, so crisp, no wonder we shout. ♪	1:10
	♪ Post Sugar Crisps, worth crowing about. ♪	1:14
	(Rooster crows)	1:17
	♪ Sugar Crisps ♪	1:18
-	Look for the red, white, and blue cellophane package	1:20
	with the three bears on it, and get Sugar Crisps,	1:22
	the newest member of the Post family of cereals.	1:25
	Now back to Hop Along Cassidy.	1:27

Item Info

Title:

Post: Sugar Crisp Cereal, 1950s

Date:

1950s

Description:

Hopalong Cassidy. Sugar C Ranch (Keywords: television commercials, TV, advertisements, ads, vintage, retro)

Company:

Product:

Sugar Crisp Cereal

Format:

Extent:

0:01:30

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No Re-Use

In Copyright

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This material is made available for research, scholarship, and private study. Copyright in this material has not been transferred to Duke University. For reuses of this material beyond those permitted by fair use or otherwise allowed under the Copyright Act, please see our page on copyright and citations: https://library.duke.edu/rubenstein/research/citations-and-permissions.

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Reel number: 390
dmbb39001
ark:/87924/r4r78cr8m
da429ca9-88e8-43df-a7d9-510b0394cf2e

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Post: Sugar Crisp Cereal, 1950s

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Item Info

John W. Hartman Center for Sales, Advertising & Marketing History