P&G: Crest Toothpaste, 1960s
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| - | I have an important announcement for mothers and fathers. | 0:02 |
| But please listen carefully. | 0:05 | |
| (child laughs) | 0:07 | |
| It's about your favorite subject toothpaste. | 0:08 | |
| (child laughs) | 0:10 | |
| Oh no, don't laugh. | 0:12 | |
| 'Cause apparently many of you are confused. | 0:13 | |
| Why you've come to believe that just about every toothpaste | 0:16 | |
| has fluoride, an ingredient that helps protect the teeth | 0:18 | |
| against cavities, well you're wrong. | 0:22 | |
| The truth is of the five leading toothpastes, | 0:25 | |
| only one has fluoride. | 0:27 | |
| The name of that toothpaste is Crest, that's C-R-E-S-T. | 0:29 | |
| - | Okay, thank you. | 0:35 |
| - | So you might want to examine the toothpaste | 0:37 |
| you're using and see if it says fluoride on the tube. | 0:39 | |
| Most kids don't like to get cavities | 0:42 | |
| and they don't like to spend too long at the dentist. | 0:43 | |
| And that's probably why the little rascals | 0:46 | |
| really brush their teeth. | 0:48 | |
| Thank you for listening. | 0:50 | |
| (child vocalizes) | 0:51 |
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