P&G: Crest Toothpaste, 1960s
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| Narrator | Back now with those Missouri mothers | 0:01 |
| on their informal discussion on dental health. | 0:03 | |
| Filmed so that you could hear excerpts from their candid | 0:06 | |
| unrehearsed conversation. | 0:08 | |
| As we rejoined them, | 0:10 | |
| this mother is talking about her young daughter, | 0:11 | |
| - | She can hardly wait to lose her two front teeth now. | 0:13 |
| She thinks everybody without those two front teeth | 0:15 | |
| are just beautiful, you know? | 0:18 | |
| - | Well, do you have any particular problems | 0:20 |
| in getting your children to take care of their teeth? | 0:22 | |
| - | I think the biggest problem I had is getting them | 0:25 |
| to brush often enough. | 0:27 | |
| Actually they brush their teeth twice a day, | 0:28 | |
| but uh, I'd like for them to brush three times a day. | 0:31 | |
| - | How did you first hear about Crest? | 0:34 |
| - | Just heard on television. | 0:36 |
| - | Remember what impressed you? | 0:37 |
| - | Fewer cavity is a phrase and uh, it means a great deal. | 0:39 |
| - | Anything else? | 0:44 |
| - | And uh, all these children that have taken a test, | 0:45 |
| and they've used The Crest Product without a forced hand | 0:49 | |
| - | And the other half has used Crest. | 0:51 |
| And they have, I can't remember the percentage, and uh, | 0:54 | |
| feel like they have fewer cavities. | 0:58 | |
| Narrator | The tests these ladies are talking about | 1:00 |
| were conducted by a dental scientists, | 1:02 | |
| and they approved that Crest is effective against cavities. | 1:04 | |
| After two years, groups using Crest had it from 21% of fewer | 1:08 | |
| cavities and tests where everybody rushed as usual, | 1:11 | |
| to a 46% in tests where everybody rushed three times a day. | 1:14 | |
| - | I suppose I should, try it. | 1:18 |
| (laughter) | 1:21 | |
| - | Well, it's impressive actually. | 1:22 |
| - | It is, it's very impressive. | 1:23 |
| - | I'll have to try it. | 1:25 |
| Narrator | Has your family tried Crest | 1:26 |
| and it's dental program? | 1:28 | |
| Have regular checkups. | 1:30 | |
| Go easy on between meal treats, | 1:31 | |
| and brush often with Crest. | 1:33 | |
| The toothpaste proved effective against cavities | 1:35 | |
| than 11 years of tests. | 1:37 |
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