P&G: Crest Toothpaste, 1960s
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| - | Well I Brush my teeth in the morning, | 0:01 |
| get that nasty taste out. | 0:03 | |
| I let the dog out. | 0:06 | |
| He barks to let him in about five o'clock | 0:08 | |
| I brush my teeth and go back to bed. | 0:10 | |
| (laughs) | 0:12 | |
| - | These parents are candidly | 0:14 |
| discussing family dental problems | 0:16 | |
| Behind the scenes, | 0:17 | |
| cameras filmed their spontaneous conversation. | 0:18 | |
| So you could hear exerts up to about | 0:21 | |
| crest and the importance of dental health. | 0:22 | |
| - | They all have bad teeth. | 0:25 |
| It's mostly our fault because | 0:26 | |
| we've given them things that have caused decay. | 0:27 | |
| - | Is there anything you can do to help | 0:30 |
| prevent tooth decay? | 0:32 | |
| We use toothpaste sometimes, | 0:34 | |
| but we'd think it'd do the best job. | 0:35 | |
| - | What toothpaste do you use? | 0:38 |
| - | We use Crest and I've had good luck with it. | 0:39 |
| - | How do the rest of you feel about toothpaste? | 0:41 |
| - | If it was up to me, | 0:44 |
| I'd just use a salt and soda. | 0:45 | |
| Although I think it does help your teeth. | 0:46 | |
| - | You're lucky because you've had good kids. | 0:49 |
| You've had children that haven't or yourself, | 0:51 | |
| I myself have gone through that of | 0:54 | |
| going to a dentist and | 0:56 | |
| having, when I go in and I only have two then I think, | 0:57 | |
| well, maybe there's something to it. | 1:00 | |
| - | I don't pay too much attention to these ads | 1:03 |
| until they did come out with this | 1:05 | |
| thing about crest. | 1:07 | |
| - | How about the one where the a 21% fewer cavities. | 1:08 |
| This much use Crest and this much use soda. | 1:12 | |
| - | That's right! | 1:15 |
| In tests against the same toothpaste, | 1:16 | |
| but without floristan. | 1:17 | |
| Crest reduced cavities from 21% | 1:19 | |
| where everyone brushed as usual. | 1:21 | |
| To 46% where both groups | 1:22 | |
| brushed three times a day, | 1:24 | |
| Crest is the only toothpaste recognized effective against | 1:26 | |
| cavities by the American dental association. | 1:29 | |
| There are council on dental therapeutics, | 1:31 | |
| as crest has been shown to be an effective decay preventive | 1:33 | |
| benefits that can be of significant value when used in a | 1:35 | |
| conscientiously applied program of oral hygiene and regular | 1:38 | |
| professionals care. | 1:41 | |
| - | Crest with floristan was really good. | 1:43 |
| - | When I can see that it cut down cavities well | 1:47 |
| I stick with it. | 1:50 | |
| - | If you want to cut down cavities, | 1:51 |
| have regular checkups. | 1:52 | |
| Watch between meal treats and brush often with crest. | 1:53 | |
| The toothpaste for families who want fewer cavities. | 1:57 |
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